kbuild: use relative path more to include Makefile

Prior to this commit, it was impossible to use relative path to
include Makefiles from the top level Makefile because the option
"--include-dir=$(srctree)" becomes effective when Make enters into
sub Makefiles.

To use relative path in any places, this commit moves the option
above the "sub-make" target.

This was imported from Linux (commit a436bb7b8063) and adjusted for
U-Boot.

Signed-off-by: Masahiro Yamada <yamada.masahiro@socionext.com>
Signed-off-by: Michal Marek <mmarek@suse.cz>