diff --git a/arch/blackfin/cpu/serial.h b/arch/blackfin/cpu/serial.h
index f649e40250fa5ad661b4d87957173088fdc48946..8a076ddc924d7348a1c9062df658eb88c0151a01 100644
--- a/arch/blackfin/cpu/serial.h
+++ b/arch/blackfin/cpu/serial.h
@@ -288,16 +288,16 @@ static inline void serial_early_puts(const char *s)
  */
 #ifdef CONFIG_DEBUG_EARLY_SERIAL
 # define serial_early_puts(str) \
-	call _get_pc; \
-	jump 1f; \
+	.section .rodata; \
+	7: \
 	.ascii "Early:"; \
 	.ascii __FILE__; \
 	.ascii ": "; \
 	.ascii str; \
 	.asciz "\n"; \
-	.align 4; \
-1: \
-	R0 += 2; \
+	.previous; \
+	R0.L = 7b; \
+	R0.H = 7b; \
 	call _serial_puts;
 #else
 # define serial_early_puts(str)